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Kanazawa: a Heaven for Foodies
Kanazawa is blessed by its geographical position and its surrounding nature.
The city was able to develop its high quality local cuisine thanks to the abundance of high quality ingredients from the ocean, the mountains and the rice paddies.
The local community has sustained its well-balanced diet until this day.
The presence of the local artisan community enhances the importance of the local cuisine even further. The Ohi-yaki and Kutani Ceramics are two of the many locally made tableware which allow the people to appreciate the local cuisine even more.
Many cities around the world have a well-established food culture to be proud of.
However, the local food culture of Kanazawa can be seen as a whole of food, artisanship, traditional and cultural activities which are a part of the lives of the local population. This is what makes the food culture of Kanazawa unique.
The Japanese cuisine has been registered as an Intangible Cultural Heritage by UNESCO in 2013.
The logo was created to further promote the city of Kanazawa and its food culture both domestically and internationally.
Treat Your Senses. Kanazawa
See it. Touch it. Smell it. Hear it. Taste it.
The local cuisine of Kanazawa can trigger all of the five senses.
High quality ingredients are used to create dishes by high skilled chefs. The dishes are served by people with great manners in beautifully arranged rooms and tables.
The logo has been created to put an emphasis on the ways to enjoy the local cuisine and to make the local food culture more accessible.
The logo is based on the Umebachi (the plum flower), the family crest of the feudal lords of the Maeda Clan. A pair of chopsticks has been put on top of it to emphasize the food culture. Each petal refers to one of the five senses. The character for gold has been placed in the middle to refer to both the artisanship and the high quality of the local food culture.
Gold is the main color that is used for the logo. The color represents the city of Kanazawa and also refers to the high quality of the local food culture.
Crimson is used as the secondary color for the logo. The color refers to the many aspects that are connected to the local food culture.